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Personal Branding: A Key to Successful Career Growth

personal branding
Written by Jaycaption

Personal Branding: A Key to Successful Career Growth

Personal branding has gained popularity in recent years as the job market has gotten increasingly competitive. Knowing what’s personal branding is all about? will enlighten more.

Personal Branding is a way for people to know what you’re all about: your ethos, your goals and your mission in the professional world. We all know high-profile individuals with a personal brand. But beyond the hype, branding yourself is an important consideration within a professional context.

it’s stands on essential rules such as; clarity, where you focus on your goals, and what makes you distinctive to make yourself recognized by your target audience. Your story is important, people are drawn to stories that contain real-life emotions, but there’s always a drawback. Wearing your company’s logo on your sleeves is encouraging  and also leave a lasting impression on the audience.

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A Key to Successful Career Growth

Personal branding has been a key to successful career growth your personal brand should reflect the value you can regularly provide to the people you serve.

Developing your own brand is critical for career advancement and leadership development. However, as people have recklessly utilized social media to establish their personal brand and boost their relevancy, personal branding has become a “mass-market” concept that has lost its meaning. They feel that using social media will instantly increase their personal brand’s market worth, rather than understanding that growing their personal brand is a far broader responsibility; a never-ending journey that stretches far beyond social media.

personal branding

Before creating a social media account, I usually advise anyone who desires to have one to consider their purposes and goals. Why? Because you must not allow yourself to get distracted once you begin.

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Encourage yourself to consider your aims and what you are capable of contributing to the communities you serve, both inside and outside the workplace.

Personal branding, like social media, is about dedicating yourself full-time to the process of establishing yourself as a leader and how it will influence how you serve others.

Frequent asked questions ↓↓↓
How do I start my personal branding?
What is personal branding and why is it important?
Benefits of personal branding
What is a personal brand example?

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How do I start my personal branding?

Because you’ll be living and breathing your personal brand, it’s critical that it’s real and accurate.

Determine what you’re passionate about.

Your personal brand should represent and coincide with your likes and hobbies. What do you wish to do, and what characteristics and qualities reflect your enthusiasm? Market yourself as someone with public speaking skills and ambition in your field of expertise if you want to be a professional speaker. Read also; To Master Your Life, You’ll Need These 100 Psychology Skills

Create a strategy for yourself.

What are your plans for your own brand? / How will you use your personal brand? You should construct a development path for yourself that leverages and buoys your personal brand, just as any commercial or corporate brand does. Make contacts, make decisions, and plan career moves that are consistent with your brand.

Increase your public profile.

personal branding

Create profiles on social networking sites that represent your interests. It’s critical to optimise your LinkedIn profile to reflect your interests, talents, and goals. If you use Facebook and Twitter, make sure your profile and the information you provide on those platforms are consistent with your personal brand’s overall tone and message.

Tell a tale / story

One of the most effective ways to build a compelling personal brand is through narrative. It’s easy to state who you are and what you do professionally – but a ho-hum description of yourself is not going to cut through the noise and allow you to stand out from the pack.

What is personal branding and why is it important?

“Your brand is what people say about you when you’re not in the room,” Amazon founder Jeff Bezos is famous for saying. Personal branding used to be a word reserved for corporations, but with the rise of social media and the gig economy, it has become essential. A personal brand is the distinct set of talents and experiences that define who you are. It’s the way you exhibit yourself to the rest of the world.

Whether you’re a worker or a business owner, building a personal brand is more vital than ever.  Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.

What are the key benefits of personal branding

  • Branding gives you credibility.
  • Branding leads to customer loyalty.
  • Branding helps you stand out in a saturated market.
  • Branding = Consistency.
  • With a clear brand, you can charge what you’re worth.
  • Branding leads to returning customers & referrals.

What is a personal brand example?

The process of articulating a product’s or service’s unique selling proposition, or differentiator, that sets it apart from the competitors is known as branding.  These are examples of branding tactics.

Larry Kim will say  “Be a unicorn in a sea of donkeys.”

 

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